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CX Program Assessment Campaign

Organized a lead generation marketing campaign for Platform One that centered around a free assessment CX professionals could use to “rate” their CX program. Landing Page Designed a paid ad targeted B2B landing page with image mockups, content, customer testimonials, and a lead generation form. Used this landing page to collect leads across the United …

German TikTok / Meta Ad Campaign

At Platform One, a client (ERGO) needed help recruiting members to join their insight community panel. They primarily wanted to target young adults ages 18+ in Germany, so I worked with their account manager to storyboard and create a video ad to run on TikTok and Meta. The campaign was a success as we reached …

Namify – Amazon Marketplace Listings

Created an Amazon page for Namify and worked with a team to design product photos and mockups, descriptions to improve our rankings in product search, and more. The Amazon directory listing was an extensive project, as it required work with the developers to integrate Amazon sales into Namify’s existing order system. It also required constant …

Software G2 Profile

Created a profile for AXOMO on G2’s software review website and ran campaigns to generate user reviews. Successfully went from 0 ratings to more than 60 with an average score of 4.3/5 during my time at AXOMO. Designed all product images and media included on the company profile and managed responding to reviews to maintain …

AXOMO Benefits Guide

Created a benefits guide PDF as a post-demo sales resource for AXOMO utilizing data from survey research, plus case studies for Paul Mitchell Schools and Purple mattress company. Case Studies I worked with AXOMO’s main contact for Paul Mitchell schools and set up a time to interview her on how they used the platform, and …

Namify Promotional Product Catalog

Designed a PPE (personal protective equipment) catalog to market to Namify / AXOMO clients (mainly schools and universities) during the Covid-19 pandemic. I was tasked with pivoting to an entirely new product line of personal protective equipment and increasing revenue. I got to work on creating product mockups, product listings on our partner websites (Amazon, …

The Sustainability Forum Event

In 2022, I helped organize an in-person and live event for AXOMO with keynote speaker Davis Smith of Cotopaxi. I designed the promotion materials including a digital billboard shown across Utah County, targeted social ads, and the event landing pages on Eventbrite and LinkedIn. We hosted the event at the Kiln event center in Lehi …