Created an Amazon page for Namify and worked with a team to design product photos and mockups, descriptions to improve our rankings in product search, and more. The Amazon directory listing was an extensive project, as it required work with the developers to integrate Amazon sales into Namify’s existing order system.
It also required constant monitoring and adjustments, as pricing on our products would fluctuate often (especially during 2020-21). Was able to get to page one when searching for “name badges” and grow our page from $0 in sales to a steady revenue flow. I was tasked with reviews, returns, adjustments on orders, monitoring ship times, etc. to ensure it continued to perform well.
Also was able to experiment with new products without having to bring in inventory to see which ones performed the best. For instance, during the pandemic many stores were in need of “Now Open”, “Stay 6 Feet Apart” or “Order Takeout” type signage. I pushed these products on Amazon utilizing a PPC budget and allowed businesses to customize with their name:
Created the custom name tag product and monitored pricing to remain competitive:
Marketed a brand new product, customizable on-demand lanyards with a minimum quantity of 1. These had never been sold at Namify before, so Amazon was the primary place we were able to test these out. The custom lanyards ended up being a popular option, amassing nearly 200 reviews and a rating of 4/5 stars.
An overview of the Namify Amazon storefront:
