I was tasked to create a client testimonial for AXOMO that highlighted a client’s use of the platform and how it addressed their unique pain points.
I scouted clients by interviewing the sales team and found that Purple – a direct-to-consumer mattress company had a unique use case. I worked with our main contacts in HR and Marketing at Purple and conducted an initial Q&A to go over their program and how AXOMO was able to help simplify their internal processes.
Working with a videographer, I wrote and directed the following testimonal video – including a video outline with clips from our interview I wanted to highlight, descriptions of B-Roll footage I thought would be appropriate, and worked through the final edit.
I was able to use the video in outbound lead gen campaigns like social ads on LinkedIn, highlighting it on our G2 profile, and emailing it out to prospects as a resource.
